SEO - On-Site Optimization VS Off-Site Optimization

The ultimate goal of both on-site optimization and off-site optimization are one in the same. The goal is to support the target websites SERP's and increase the relevant search engine traffic. This post discuses on-site sep vs off-site seo.


The differences are straight forward.

Off-site SEO is geared towards building incoming links that increase page rank and traffic. Another goal of off-site work is to build a positive reputation for the target site and to establish that site as a "go to" expert or authority on the particular niche of that website.

On-site SEO focuses on producing relevant content that awaits search engine users who find the target site. Also structure and design efforts focus on creating a make sense navigation structure that is user friendly. Also the design and structure should be easily read by search engine spiders who crawl the web as an effort to organize all the web pages in a vast index that determines when and where to place a search listing for any given search query that a user submits.

Both on-site and off-site are necessary components of search engine optimization.

Three R's of Online Advertising

The three "R's" of online advertising are three important aspects that all advertisers need to consider when developing an advertising campaign.

This article will discuss the three "R's" of online advertising and why they are important.



3 R's of Online Advertising

Below is a list of the three R's of online advertising as well as a description and explanation of why they are important.


Reach

The reach of an advertisement refers to the portion and frequency the population of users are exposed to the ad. For example Google has a reach of approximately 150 million American Internet users which is approximately 80% of the US Internet user population.

The reach of an advertisement is important information for advertisers because it allows them to determine if the reach available is enough or not enough for their advertising needs.

Relevance

The relevance of an ad refers to the degree the ad is similar, useful, or "like" the content, needs, and interest of the user and what the user is currently doing. For instance, a advertisement for a divorce lawyer is relevant to Ralph a mechanic and a current search user who is researching divorce attorneys. That same advertisement is not going to be a relevant to Ralph three years from now when he is viewing the NYTimes.com story on Ford Motors.

The relevance of an advertisement is going to a big impact on the performance of the advertisement.

ROI - Return On Investment

The ROI or Return On Investment is the value or benefit that is received by the advertiser per dollar the advertiser spends or invest in the advertisement.

If the advertiser spends $200.00 on content network advertisements through Google and that advertising generated $10,000 dollars worth of revenue, then one can most likely say that given the cost of the product or service is not to outrageous that advertiser should probably turn up the dial on their content network advertising budget.