Google makes the vast majority of it's money through advertising revenues. More specifically Google generates advertising revenue through there advertising program known as AdWords.
The heart and soul of Google's advertising success is the ability to target advertisements to the target market. When a consumer searches for a product or service the most applicable advertisements will be shown to that consumer. Thus Google has introduced an unsurpassed relevancy to advertising.
Google advertisements are distributed through two main channels. The first, most effective, and thus valuable is the search based advertisements. The second and ever growing source of Google advertisements is through the content network.
Two AdWords Distribution Channels
Advertisers can place ads on content websites or search engine result web pages.
Search
The search advertising or search engine marketing which is often abbreviated as SEM has and remains Google's bread and butter when it comes to revenue and advertiser success. The success of search advertising derives from the three R's of online marketing.
The ability to reach the interested consumer at the time of interest was never possible before AdWords. This ability to target both relevance, and peak interest is amplified by the ability to track the performance of almost every aspect of an advertising campaign. Advertisers can track almost anything whether it be time of day, location, demographic, search query, landing page, ad copy, or practically any other variable you can think of. This ability to track performance allows advertisers to hyper focus their advertising budget like never before.
Another big advantage of SEM is the notion that you only have to pay when a user clicks on your advertisement. Instead of the pay for display method of advertising Google search advertising only charges an advertiser if a user clicks on the ad.
Content
Google search advertisements are not always clicked on. In fact the majority of the time a search user will elect to click on a organic search listing. So what is an advertiser to do once the user has left google and found a site or online resource with the information that they are looking for? Google came up with a solution.
Google partnered with online publishers and content providers through a program called AdSense which allows advertisers to obtain an enormous advertising reach via the websites participating in AdSense. Websites that partner with Google through AdSense allow Google to place advertisements on their website. Google in return shares the advertising revenue with the websites.
Related Articles
How Google Makes Money
Niche Article Essentials
Online Advertising - Spending Round-Up
History of Online Advertising
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Friday, December 31, 2010
Wednesday, December 15, 2010
Small Business Marketing - A Warning to Small Business Owners
As you may or may not know there are many outlets for dentist, family physicians, lawyers, and any other common local business owners to obtain professional help with advertising, marketing, and related efforts and needs.
What you may not know is that there is most likely no other consumer with in the marketing and advertising industry that is more sought out by marketing firms then this target market.
The reasons behind this is simple.
They meet the perfect sales and marketing business model.
Professionals such as yourself have a lot of money and excellent sources of cash flow. This is true of many folks. There are much bigger and fatter wallets out there that firms don't bother with because those “wallets” don't have the other key characteristic.
The consumer (you) has no idea of what to expect or what is possible in terms of results, cost (margins or the premiums you guys pay), or knowledge of what is involved in terms of providing the marketing and advertising services. This is really appealing when you couple that notion with the idea that you guys are as busy as you can possibly be. No time to explore your options.
These services, that local dentist and other medical professionals buy into, will charge very high prices for services the sales guy will promise to do for you. The services provided will often be much different and will account for much less of the firms cost then probably any other type of expense.
On top of this they will be sure to lock you down on some sort of residual service that will be about as much as a cell phone bill or a little less. This is so that in large volume the fees will add up but the amounts are small enough that the customer (you) will more or less forget about, not think about, or perhaps not care about. The margins are enormous.
If you own a small business you may find it more beneficial in both a financial sense as well as the overall marketing performance.
Related Articles
Articles of Organization - LLC
How to Market and Advertise Small Local Business
What you may not know is that there is most likely no other consumer with in the marketing and advertising industry that is more sought out by marketing firms then this target market.
The reasons behind this is simple.
They meet the perfect sales and marketing business model.
Professionals such as yourself have a lot of money and excellent sources of cash flow. This is true of many folks. There are much bigger and fatter wallets out there that firms don't bother with because those “wallets” don't have the other key characteristic.
The consumer (you) has no idea of what to expect or what is possible in terms of results, cost (margins or the premiums you guys pay), or knowledge of what is involved in terms of providing the marketing and advertising services. This is really appealing when you couple that notion with the idea that you guys are as busy as you can possibly be. No time to explore your options.
These services, that local dentist and other medical professionals buy into, will charge very high prices for services the sales guy will promise to do for you. The services provided will often be much different and will account for much less of the firms cost then probably any other type of expense.
On top of this they will be sure to lock you down on some sort of residual service that will be about as much as a cell phone bill or a little less. This is so that in large volume the fees will add up but the amounts are small enough that the customer (you) will more or less forget about, not think about, or perhaps not care about. The margins are enormous.
If you own a small business you may find it more beneficial in both a financial sense as well as the overall marketing performance.
Related Articles
Articles of Organization - LLC
How to Market and Advertise Small Local Business
Saturday, November 27, 2010
Hey Check out What Google is Advertising...
I was on Alexa or somewhere and saw a Google banner advertising this link....
http://20thingsilearned.com/
Have you guys seen this before? Is this old News?
Let me know what you think about it.
- Finance Guy
http://20thingsilearned.com/
Have you guys seen this before? Is this old News?
Let me know what you think about it.
- Finance Guy
Friday, November 19, 2010
Three R's of Online Advertising
The three "R's" of online advertising are three important aspects that all advertisers need to consider when developing an advertising campaign.
This article will discuss the three "R's" of online advertising and why they are important.
3 R's of Online Advertising
Below is a list of the three R's of online advertising as well as a description and explanation of why they are important.
Reach
The reach of an advertisement refers to the portion and frequency the population of users are exposed to the ad. For example Google has a reach of approximately 150 million American Internet users which is approximately 80% of the US Internet user population.
The reach of an advertisement is important information for advertisers because it allows them to determine if the reach available is enough or not enough for their advertising needs.
Relevance
The relevance of an ad refers to the degree the ad is similar, useful, or "like" the content, needs, and interest of the user and what the user is currently doing. For instance, a advertisement for a divorce lawyer is relevant to Ralph a mechanic and a current search user who is researching divorce attorneys. That same advertisement is not going to be a relevant to Ralph three years from now when he is viewing the NYTimes.com story on Ford Motors.
The relevance of an advertisement is going to a big impact on the performance of the advertisement.
ROI - Return On Investment
The ROI or Return On Investment is the value or benefit that is received by the advertiser per dollar the advertiser spends or invest in the advertisement.
If the advertiser spends $200.00 on content network advertisements through Google and that advertising generated $10,000 dollars worth of revenue, then one can most likely say that given the cost of the product or service is not to outrageous that advertiser should probably turn up the dial on their content network advertising budget.
This article will discuss the three "R's" of online advertising and why they are important.
3 R's of Online Advertising
Below is a list of the three R's of online advertising as well as a description and explanation of why they are important.
Reach
The reach of an advertisement refers to the portion and frequency the population of users are exposed to the ad. For example Google has a reach of approximately 150 million American Internet users which is approximately 80% of the US Internet user population.
The reach of an advertisement is important information for advertisers because it allows them to determine if the reach available is enough or not enough for their advertising needs.
Relevance
The relevance of an ad refers to the degree the ad is similar, useful, or "like" the content, needs, and interest of the user and what the user is currently doing. For instance, a advertisement for a divorce lawyer is relevant to Ralph a mechanic and a current search user who is researching divorce attorneys. That same advertisement is not going to be a relevant to Ralph three years from now when he is viewing the NYTimes.com story on Ford Motors.
The relevance of an advertisement is going to a big impact on the performance of the advertisement.
ROI - Return On Investment
The ROI or Return On Investment is the value or benefit that is received by the advertiser per dollar the advertiser spends or invest in the advertisement.
If the advertiser spends $200.00 on content network advertisements through Google and that advertising generated $10,000 dollars worth of revenue, then one can most likely say that given the cost of the product or service is not to outrageous that advertiser should probably turn up the dial on their content network advertising budget.
Google Search Result Listing - Taking a Close Look
When a search engine user submits a search query to Google the user will get a search result page with search listings in order of relevancy according to Google search algorithms.
This article will discuss the make up and components of a search listing within a search results page.
3 Parts to a Google Search Listing
A Google search listing is composed of three main sections which are listed and described below.
Page Title
The first and most obvious component of a Google search listing is the title. The title is blue, bold, underlined, and linked to the applicable page.
Description
The second component of a search listing is the description which is a snippet of text that describes the contents of the page. It is generally two lines of text.
URL Line
The final component of a listing is the URL line which has three parts to it. The main one being the site URL which stands out because of the green text.
Next to the URL is a link in light blue which reads "cache" if a user clicks on the link they will be returned a page that is a copy of the page that Google has in it's index. The cache page will also feature highlighted keywords that the user originally used in the search query.
Next to the cache link is a link that reads "similar pages." If the user clicks on that link then they are returned search listings of similar pages in terms of content as determined by Google.
This article will discuss the make up and components of a search listing within a search results page.
3 Parts to a Google Search Listing
A Google search listing is composed of three main sections which are listed and described below.
Page Title
The first and most obvious component of a Google search listing is the title. The title is blue, bold, underlined, and linked to the applicable page.
Description
The second component of a search listing is the description which is a snippet of text that describes the contents of the page. It is generally two lines of text.
URL Line
The final component of a listing is the URL line which has three parts to it. The main one being the site URL which stands out because of the green text.
Next to the URL is a link in light blue which reads "cache" if a user clicks on the link they will be returned a page that is a copy of the page that Google has in it's index. The cache page will also feature highlighted keywords that the user originally used in the search query.
Next to the cache link is a link that reads "similar pages." If the user clicks on that link then they are returned search listings of similar pages in terms of content as determined by Google.
Google - The Company Basics
Google Basics
Google is a publicly traded corporation.
Google's mission statement and proclaimed purpose is to;
"...organize the world's information"
Google is best known as a search engine which is also the engine that allows the company to grow and prosper.
Google has much more to offer then just search. Google has and continues to create and develop new products and services on an ongoing basis. Many people have no idea how many products Google has to offer.
The Heart of Google
The heart and soul of Google is search. Thus the algorithms that power the search engine Google offers to the world is the backbone, life line, or the roots of the company.
Google search algorithms were created and developed in a dorm room by two Stanford students named Sergey Brin and Larry Page. They developed Page Rank which is what really added the useful relevance of the search results for users.
What started from a crazy notion and then an actual attempt to download the entire internet in a week, has turned into a much longer and more profitable concern that is now known as Google a corporate search engine and web company.
Google is a publicly traded corporation.
Google's mission statement and proclaimed purpose is to;
"...organize the world's information"
Google is best known as a search engine which is also the engine that allows the company to grow and prosper.
Google has much more to offer then just search. Google has and continues to create and develop new products and services on an ongoing basis. Many people have no idea how many products Google has to offer.
The Heart of Google
The heart and soul of Google is search. Thus the algorithms that power the search engine Google offers to the world is the backbone, life line, or the roots of the company.
Google search algorithms were created and developed in a dorm room by two Stanford students named Sergey Brin and Larry Page. They developed Page Rank which is what really added the useful relevance of the search results for users.
What started from a crazy notion and then an actual attempt to download the entire internet in a week, has turned into a much longer and more profitable concern that is now known as Google a corporate search engine and web company.
How Google Makes Money
Have you ever wondered how Google makes money?
Google makes money from displaying advertisements that advertisers pay Google for. These advertisements are displayed on the search results page as well as on websites that are part of the content network.
The Google advertising programs are AdWords and AdSense
Related Articles
Google makes money from displaying advertisements that advertisers pay Google for. These advertisements are displayed on the search results page as well as on websites that are part of the content network.
The Google advertising programs are AdWords and AdSense
- AdWords is the platform that advertisers come together and bid for advertising space Google, the search network, and the content network. Google also sells inventory for radio and TV time.
- AdSense is a program and platform for content providers. It is an outlet that allows publishers to monetize their content and websites with Google ad's.
Related Articles
Mechanics of a Google Search
From User Query to Search Results - Break Down of the Step by Step Process
Have you ever wondered what is going on behind that friendly, plain, and useful Google Search page which we have all come to depend on and expect it to be there eagerly awaiting to help us find what we want, what we're looking for.
What is going on behind that search box during the split second in between the time that we submit a search query and then get the results page.
From Submit to Results - The Mechanics of a Search Query
- First the obvious. A user must go to google.com and enter a search query into the the search box.
- After the user hits submit then the query is picked up and stored in the web server.
- The google web server will then shoot that information over to the index servers. These servers are like a vast table of contents or book index for the entire known Internet. The index servers rush as fast as they can to find all pages that contain those keywords in the query.
- After the index servers have retrieved all the index information the index servers then shot that information over to the document servers. These servers contain all the cached pages that Google bot has found over the many years of crawling the web. the document servers takes links, snippets of information and orders them in relevancy.
- The document servers then as quickly as possible returns the resulting search information of that query as fast as it possibly can. It will even give a estimate of how many documents it found.That whole process takes only a fraction of a second. In fact for practical purposes it is instant.
History of Online Advertising
Online advertising is a relatively new platform for advertisiers. Here we will briefly discuss the history of online advertising and more specifically the rapid growth and success that the young advertising medium has yielded thus far.
The First Advertising Online
Online advertising got it's start via the banner ad in the fall months of 1994. The banner ad was displayed on HotWired.com
The first full year of online advertising spending was a rather humble figure of just a few hundred thousand dollars. But it started to catch on and by 2004 a decade later from that first banner on HotWired.com the online advertising platform grew to approximately 10 billion dollars.
Today in year 2010 and for the upcoming 2011 the figure is much larger and will climb ever higher. Google alone should be clocking in at around 25 - 27 billion dollars in advertising revenue.
There has been a lot of advertising mistakes, trials, triumphs, and tribulations. We are making our way through the infancy of a platform that has already revoloutinalized the world of advertising and business.
Final Thoughts on the History of Online Advertising
The online advertising platform is still young and dumb. However, it is making leaps and bounds with every passing quarter. The new advertising medium will most likely become the dominate advertising platform of the future.
** As a side note and to give credit where credit is due the info on the first banner advertisement came from a Google copyrighted text book. It is titled...
Marketing and Advertising Using Google
(You can't buy it - They only send it)
Related Articles
Online Display Advertising
Online Retail Revenue Soars
The First Advertising Online
Online advertising got it's start via the banner ad in the fall months of 1994. The banner ad was displayed on HotWired.com
The first full year of online advertising spending was a rather humble figure of just a few hundred thousand dollars. But it started to catch on and by 2004 a decade later from that first banner on HotWired.com the online advertising platform grew to approximately 10 billion dollars.
Today in year 2010 and for the upcoming 2011 the figure is much larger and will climb ever higher. Google alone should be clocking in at around 25 - 27 billion dollars in advertising revenue.
There has been a lot of advertising mistakes, trials, triumphs, and tribulations. We are making our way through the infancy of a platform that has already revoloutinalized the world of advertising and business.
Final Thoughts on the History of Online Advertising
The online advertising platform is still young and dumb. However, it is making leaps and bounds with every passing quarter. The new advertising medium will most likely become the dominate advertising platform of the future.
** As a side note and to give credit where credit is due the info on the first banner advertisement came from a Google copyrighted text book. It is titled...
Marketing and Advertising Using Google
(You can't buy it - They only send it)
Related Articles
Online Display Advertising
Online Retail Revenue Soars
Wednesday, November 10, 2010
Business Basics - The 3 Fundamental Functions of Every Business Explained
No matter what type of business, or organization for that matter, you can rest assured that there are three fundamental functions that run that business and dictate how that business behaves.
This post explains the 3 basic functions of every business. These functions are Finance, Marketing, and Operations.
The 3 Basic Business Functions
Finance
The finance function of a business is responsible for securing and distributing funds for operations.
This function also is typically in charge of purchasing goods, supplies, and services that are necessary to carry out marketing and operational activities.
Budgeting and forecasting expenses, revenue, profits, costs, losses and debt are crucial tasks that the finance function of any business must be able to perform successfully.
Managing cash flow and the financial assets of a company is no easy task. To stay competitive a business must be able to manage their money effectively. This could mean developing investment strategies that produce a significant short term yield with out taking on excess risk.
Some businesses owe their success in large part to their finance department. For instance Amazon.com originally made their money not by selling books but by simply investing sales revenues for the short term between the time of purchase and the time of payment to the seller. During that period which was a time frame of 30 - 60 days for any given transaction Amazon.com invested the money for the short term and "made their living" off the investments resulting return or yield.
Most people don't know that.
Marketing
The marketing function of a business is ultimately responsible for ensuring the business has customers. The marketing activities and efforts of a company must focus on ensuring that the products and or services of the business are able to meet the needs and wants of the customer. Perhaps just as important, the marketing department must ensure that the target market is aware that the companies goods and services, and further, are aware that the products are able to meet their needs and wants. This "awareness" must be strong enough to convince an acceptable portion of the target market to purchase the goods or services as a means to meet their needs and wants.
The marketing side of a business must focus on developing strategies and plans that effectively create this awareness. For instance how a company advertises their products and services is developed and executed by the marketing department. Much of the customer experience is a focus of marketing. Whether it be designing a strategy to cross sell candy and other tasty treats to customers at a video rental store such as Block Buster or creating an overwhelmingly positive emotional experience for those touring a time share resort the marketing function of a business attempts to create a consumer experience that is optimized for selling the products and services of a business.
Just as the finance department will create forecasts and budgets a marketing department will prepare a marketing plan which forecasts sales and more importantly acts as the blue print of how a company will entice customers to purchase a firms products and services.
Operations
Operations is the function of a business that is responsible for cresting the goods and services of a business. Operations is responsible for producing what the company sells with in the boundaries of the budgets and forecasts supplied by the finance department as well as the supply and demand forecasts of determined by the marketing department. Operations must produce products and services in line with what the marketing department has dictated is necessary to meet the needs and wants of the consumer.
Operations is also the biggest player in running and managing the supply chain. Supply chain management is a crucial aspect of any business and the proper operations management approach can make or break a business. For instance despite Block Buster having multiple times the amounts of revenue as Red Box, Red Box stock is selling for extremely high multiples of their earnings per share while Block Buster is in bankruptcy trying to restructure their debt. This is because Red Box has a lean and mean well managed supply chain and Block Buster is still working on optimizing a clunky retail cross selling approach.
Just as a side note Red Box is owned and managed by the same folks who manage coin star.
So there you have it folks the three basic functions of any business explained. If you like reading about this kind of stuff I have decided to do another post directly relating to this topic. As a way to better explain and see the concepts at work I am going to post how each of these fundamental business operations relate to this very finance blog. This should give folks a practical application of the fundamentals at work by using Young Finance Guy as an example.
This post explains the 3 basic functions of every business. These functions are Finance, Marketing, and Operations.
The 3 Basic Business Functions
Finance
The finance function of a business is responsible for securing and distributing funds for operations.
This function also is typically in charge of purchasing goods, supplies, and services that are necessary to carry out marketing and operational activities.
Budgeting and forecasting expenses, revenue, profits, costs, losses and debt are crucial tasks that the finance function of any business must be able to perform successfully.
Managing cash flow and the financial assets of a company is no easy task. To stay competitive a business must be able to manage their money effectively. This could mean developing investment strategies that produce a significant short term yield with out taking on excess risk.
Some businesses owe their success in large part to their finance department. For instance Amazon.com originally made their money not by selling books but by simply investing sales revenues for the short term between the time of purchase and the time of payment to the seller. During that period which was a time frame of 30 - 60 days for any given transaction Amazon.com invested the money for the short term and "made their living" off the investments resulting return or yield.
Most people don't know that.
Marketing
The marketing function of a business is ultimately responsible for ensuring the business has customers. The marketing activities and efforts of a company must focus on ensuring that the products and or services of the business are able to meet the needs and wants of the customer. Perhaps just as important, the marketing department must ensure that the target market is aware that the companies goods and services, and further, are aware that the products are able to meet their needs and wants. This "awareness" must be strong enough to convince an acceptable portion of the target market to purchase the goods or services as a means to meet their needs and wants.
The marketing side of a business must focus on developing strategies and plans that effectively create this awareness. For instance how a company advertises their products and services is developed and executed by the marketing department. Much of the customer experience is a focus of marketing. Whether it be designing a strategy to cross sell candy and other tasty treats to customers at a video rental store such as Block Buster or creating an overwhelmingly positive emotional experience for those touring a time share resort the marketing function of a business attempts to create a consumer experience that is optimized for selling the products and services of a business.
Just as the finance department will create forecasts and budgets a marketing department will prepare a marketing plan which forecasts sales and more importantly acts as the blue print of how a company will entice customers to purchase a firms products and services.
Operations
Operations is the function of a business that is responsible for cresting the goods and services of a business. Operations is responsible for producing what the company sells with in the boundaries of the budgets and forecasts supplied by the finance department as well as the supply and demand forecasts of determined by the marketing department. Operations must produce products and services in line with what the marketing department has dictated is necessary to meet the needs and wants of the consumer.
Operations is also the biggest player in running and managing the supply chain. Supply chain management is a crucial aspect of any business and the proper operations management approach can make or break a business. For instance despite Block Buster having multiple times the amounts of revenue as Red Box, Red Box stock is selling for extremely high multiples of their earnings per share while Block Buster is in bankruptcy trying to restructure their debt. This is because Red Box has a lean and mean well managed supply chain and Block Buster is still working on optimizing a clunky retail cross selling approach.
Just as a side note Red Box is owned and managed by the same folks who manage coin star.
So there you have it folks the three basic functions of any business explained. If you like reading about this kind of stuff I have decided to do another post directly relating to this topic. As a way to better explain and see the concepts at work I am going to post how each of these fundamental business operations relate to this very finance blog. This should give folks a practical application of the fundamentals at work by using Young Finance Guy as an example.
Wednesday, November 3, 2010
How Credit Card Companies Make Money - What you may not know
If you are a consumer then chances are you have a credit card account, or at least have had a credit card account in the past.
Do you know how credit card companies make money?
Do you know why credit card companies are so willing to lend via unsecured revolving accounts?
Most people would guess credit card companies such as Visa, Master Card, Discover, and American Express make their huge profits by charging consumer borrowers interest on the money they borrow via their credit card.
Most people are wrong.
Though some credit card companies lend some of their own money or at least make money off the interest that is charged this typically represents a insignificant portion of their overall revenue. This information may come as quite a surprise. But it is more true then most can imagine.
Common Credit Card Company Revenue Streams and Origins
Transaction Commissions
Transaction commissions are the bread and butter of the credit card industry.
When you pull out that Visa card and make a purchase the merchant pays a portion of the money charged to Visa or whatever credit card or bank applicable. The exact percentage of the charge that is handed over to the credit card company variable. This rate is different from card company to card company and from merchant to merchant.
Small merchants pay more. Big merchants pay less. Exclusive and smaller credit card brands charge more. Larger and bigger credit card companies charge less.
For instance McDonald's pays a small fraction of what a "Mom and Pop" store would have to pay. Having said that the typical merchant is going to end up paying 1%-7% depending on the card.
American Express and Discover typically charge higher rates then the larger companies such as Visa and Master Card.
Borrower Fee's
Many credit card companies charge annual maintenance fee's, late fee's, and whatever other fee that some guy wearing a tie and a rolex dreams up. These fee's are typically 10 - 100 bucks a year per card. That may not sound like so much but take 50 bucks and multiply it by say 50 million accounts. Now we are talking real money.
Advertising and Marketing Revenues
Information. The commodity of all commodities. Credit card companies have found themselves knee deep in consumer information. What population of Visa card holders have made at least one monthly online purchase for the last nine months? Well you can most likely obtain some pretty accurate answers to that question if you are willing to pay for it. Even if a buyer of such information is unable to buy that info they will still be able to reap the benefits of knowing the answer.
What do I mean by that?
Perhaps the buyer is able to place an email blast to all those card holders, or a direct mailing campaign, or whatever. For a fee per mail-out or phone number or maybe a part of the revenue generated from the marketing list. the possibilities are limitless.
Cross Selling Related Products
Protect your credit score. Buy life insurance. The offers a consumer gets are limitless. many of these offers are through one of your existing credit card companies. these large cross selling efforts have a similar macro effect as does the annual maintenance fee. If a card issuer is able to generate an average of 18 dollars per credit account via other products and services then these companies are able to generate billions an additional revenue.
These same tactics work great for other outside company products and an affiliate program.
So there you have it. Now you know that your credit card company is not focusing on that interest rate they are focusing on transaction volume, marketing dollars, and consumer information.
Sleep well.
Do you know how credit card companies make money?
Do you know why credit card companies are so willing to lend via unsecured revolving accounts?
Most people would guess credit card companies such as Visa, Master Card, Discover, and American Express make their huge profits by charging consumer borrowers interest on the money they borrow via their credit card.
Most people are wrong.
Though some credit card companies lend some of their own money or at least make money off the interest that is charged this typically represents a insignificant portion of their overall revenue. This information may come as quite a surprise. But it is more true then most can imagine.
Common Credit Card Company Revenue Streams and Origins
Transaction Commissions
Transaction commissions are the bread and butter of the credit card industry.
When you pull out that Visa card and make a purchase the merchant pays a portion of the money charged to Visa or whatever credit card or bank applicable. The exact percentage of the charge that is handed over to the credit card company variable. This rate is different from card company to card company and from merchant to merchant.
Small merchants pay more. Big merchants pay less. Exclusive and smaller credit card brands charge more. Larger and bigger credit card companies charge less.
For instance McDonald's pays a small fraction of what a "Mom and Pop" store would have to pay. Having said that the typical merchant is going to end up paying 1%-7% depending on the card.
American Express and Discover typically charge higher rates then the larger companies such as Visa and Master Card.
Borrower Fee's
Many credit card companies charge annual maintenance fee's, late fee's, and whatever other fee that some guy wearing a tie and a rolex dreams up. These fee's are typically 10 - 100 bucks a year per card. That may not sound like so much but take 50 bucks and multiply it by say 50 million accounts. Now we are talking real money.
Advertising and Marketing Revenues
Information. The commodity of all commodities. Credit card companies have found themselves knee deep in consumer information. What population of Visa card holders have made at least one monthly online purchase for the last nine months? Well you can most likely obtain some pretty accurate answers to that question if you are willing to pay for it. Even if a buyer of such information is unable to buy that info they will still be able to reap the benefits of knowing the answer.
What do I mean by that?
Perhaps the buyer is able to place an email blast to all those card holders, or a direct mailing campaign, or whatever. For a fee per mail-out or phone number or maybe a part of the revenue generated from the marketing list. the possibilities are limitless.
Cross Selling Related Products
Protect your credit score. Buy life insurance. The offers a consumer gets are limitless. many of these offers are through one of your existing credit card companies. these large cross selling efforts have a similar macro effect as does the annual maintenance fee. If a card issuer is able to generate an average of 18 dollars per credit account via other products and services then these companies are able to generate billions an additional revenue.
These same tactics work great for other outside company products and an affiliate program.
So there you have it. Now you know that your credit card company is not focusing on that interest rate they are focusing on transaction volume, marketing dollars, and consumer information.
Sleep well.
Friday, October 29, 2010
New Facebook Search Engine
I have heard rumors that there is a new search engine in the works. Supposedly a Facebook.com based search engine. That is all I really have on the matter. But what a rumor that is... wow.
A Facebook search engine would be huge.
My source is a friend I know personally whom is a rather successful online marketing and advertising consultant.
He admitted, if I am remembering it correctly, that he can not validate it with any certainty (I have to say that he could have been referencing the fact that he had no real details) but I could tell that he believed it 100%.
Did not ask his source, but he has some rather high end contacts, I have always been impressed by him.
I can't help but speculate how it may work. Would it leverage profile popularity, friend volume, or what?
I really am curious to find out more. No doubt there would be major shock waves through out the online search industry.
I have a strong premonition that it will be a separate domain, and separate entity though no doubt under the facebook.com and Microsoft umbrella.
If anyone knows or has heard anything about this please leave a comment or something. I am so curious.
A new search engine based off facebook.com seems like a product and online tool that could really add some value and unique ability and more importantly usability. Such a tool would have the leverage of a perspective that no one, including Google, can use or offer. I suppose MySpace.com has an argument to object to that statement but lets be honest with ourselves, they don't.
This new search engine from Facebook could really take from the Google market share.
I suppose it would take from Bing.com but that would only be important to Yahoo.com because Microsoft would be the beneficiary of the facebook.com search engine revenue from advertisers.
Hmmmm....
Very interesting.
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A Facebook search engine would be huge.
My source is a friend I know personally whom is a rather successful online marketing and advertising consultant.
He admitted, if I am remembering it correctly, that he can not validate it with any certainty (I have to say that he could have been referencing the fact that he had no real details) but I could tell that he believed it 100%.
Did not ask his source, but he has some rather high end contacts, I have always been impressed by him.
I can't help but speculate how it may work. Would it leverage profile popularity, friend volume, or what?
I really am curious to find out more. No doubt there would be major shock waves through out the online search industry.
I have a strong premonition that it will be a separate domain, and separate entity though no doubt under the facebook.com and Microsoft umbrella.
If anyone knows or has heard anything about this please leave a comment or something. I am so curious.
A new search engine based off facebook.com seems like a product and online tool that could really add some value and unique ability and more importantly usability. Such a tool would have the leverage of a perspective that no one, including Google, can use or offer. I suppose MySpace.com has an argument to object to that statement but lets be honest with ourselves, they don't.
This new search engine from Facebook could really take from the Google market share.
I suppose it would take from Bing.com but that would only be important to Yahoo.com because Microsoft would be the beneficiary of the facebook.com search engine revenue from advertisers.
Hmmmm....
Very interesting.
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Friday, October 15, 2010
Online Advertising Spending Round Up
Well the overall economy, the housing market, and consumer credit may be struggling but there is one side of the economy who missed the recession memo.
The online advertising and marketing industry is popping like never before. The entire industry seems to be doing well. All the usual suspects are turning big gains in revenue, profits, and of course possibility.
In this post I want to take a look at the mechanics of what is driving the ever increasing online advertiser spending.
Display Advertising
Google has seen a huge jump in online display advertising. YouTube.com is operating at over 100,000,000,000 monetized page views annually. This means that they (my speculation) have another 700,000,000,000 page views to figure out how to monetize.
I would say things are looking pretty good on that end.
Display advertising overall for Google is projected to create 2 or 3 billion of revenue this year. Though this is maybe 10% or even less of total revenues for Google, the fact that it is even worth mentioning is a huge breakthrough for google who for the longest time was simply not competing in the display adverting market.
Overall Google profits jumped about 33% year over year.
Nice.
Break Down of the Display Advertising Market Online
Total Display Advertising Market is 8.6 Billion
The online advertising and marketing industry is popping like never before. The entire industry seems to be doing well. All the usual suspects are turning big gains in revenue, profits, and of course possibility.
In this post I want to take a look at the mechanics of what is driving the ever increasing online advertiser spending.
Display Advertising
Google has seen a huge jump in online display advertising. YouTube.com is operating at over 100,000,000,000 monetized page views annually. This means that they (my speculation) have another 700,000,000,000 page views to figure out how to monetize.
I would say things are looking pretty good on that end.
Display advertising overall for Google is projected to create 2 or 3 billion of revenue this year. Though this is maybe 10% or even less of total revenues for Google, the fact that it is even worth mentioning is a huge breakthrough for google who for the longest time was simply not competing in the display adverting market.
Overall Google profits jumped about 33% year over year.
Nice.
Break Down of the Display Advertising Market Online
Total Display Advertising Market is 8.6 Billion
- AOL - 4% - $344,000,000.00
- Google - 6% - $516,000,000.00
- FaceBook. - 10% - $860,000,000.00
- Yahoo! - 15% - $ 1,300,000,000.00
What I think is particularly interesting about this break down is that the numbers imply that the giants of the online industry are only accounting for about 1/3 of the total display advertising market.
Other big ones I can name from off the top of my head are adbrite.com which is a network. See the display below...
Then there are some large websites such as hulu.com which have to make a dent.
Any how one thing for sure is that the display advertising dollars and industry have a lot of room to grow and have a lot of uncertainty in exactly who and what will work for the long term and why.
It is going to be an exciting ride.
I am sure that finance bloggers are going to be all over this thing.
Any how one thing for sure is that the display advertising dollars and industry have a lot of room to grow and have a lot of uncertainty in exactly who and what will work for the long term and why.
It is going to be an exciting ride.
I am sure that finance bloggers are going to be all over this thing.
Sunday, July 18, 2010
Sex Sells - Republicans Reverting to What Works - Watch Out Palin - Nikki Haley is Turning Heads
Republicans Sporting Old Fashioned Sex Appeal
Sarah Palin is an icon to many, and a bloggers wet dream.
She has stars and stripes in all the right places.
The idea of Sarah Palin having anything to do with the type of decision making, authority, or fiscal responsibility that comes with the oval office is scary.
But just the same, I think the republicans are on to something with this new trend of campaigning with a few good looking policy makers.
There are now two of these brunettes running loose amidst the political right.
Introducing Nikki Haley
But I don't really care about the endorsement, I care about the ratings that this new one could represent for politics as a whole. Perhaps this political publicity boost is what America needs.
Perhaps this is what the people need to start looking, to start caring, and to finally give a damn.
True, there may be some danger in just looking for a pretty face. Maybe sticking her in a skimpy outfit and placing her on a vanity fair cover for all the boys and girls to see is arguably inappropriate.
I guess what we all have to ask ourselves is what the hell this new gal is all about?
Does she have a real agenda?
Can this one actually be a politician?
Will she shorten her life from stressing over what is wrong with this country?
Will she step in political harms way to address issues that are going to make a difference like President Obama has as a democrat?
I hope so.
We all need to pay attention and care about the issues that are country has to deal with. If not our country may diminish into the bunch of commission breathing, interest serving, numskulls that we truly are.
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Thursday, July 15, 2010
Judge Judy Rules On America's Tube
Judge Judy Tops Ratings Charts
So I am glancing over scraps of a USA Today Newspaper and wouldn't you know it Judge Judy is glaring at me from the Life section with that judgmental scowl. Actually that is a bit of a fib. She was smiling and looked deceptively friendly.
Any how, I started to read this featured article out of respect for my Grandma who is over 90 and does not miss a episode. As I read on in a much similar fashion to how you are now doing I discovered that tomorrow my grandma will be one of the almost seven million viewers who tune into Judge Judy on a daily basis.
that is approximately 1 out of every 43 of us!
Not even Oprah can run those kind of numbers.
So this tells me little but does tell me something...
You can bet your bottom dollar that Judge Judy and her network are really pulling for that unemployment benefit extension.
(Ha - That's funny)
Here Comes the Finance Guy Careless Speculation of Financial Figures
No but seriously, what is the rate for a 30 sec spot in between the Judge Judy court room judgments?
At a $10.00 per 1000 you are talking 7 million dollars. That must be way to high. Most likely it is closer to 10 bucks per 10,000. That sounds better but still high.
Maybe old JJ should start a Vlog or something on YouTube.com I bet she would make big bucks doing something like that.
Hell... I would watch. I know that my Grandma can't get enough of Judge Judy. She loves her.
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So I am glancing over scraps of a USA Today Newspaper and wouldn't you know it Judge Judy is glaring at me from the Life section with that judgmental scowl. Actually that is a bit of a fib. She was smiling and looked deceptively friendly.
Any how, I started to read this featured article out of respect for my Grandma who is over 90 and does not miss a episode. As I read on in a much similar fashion to how you are now doing I discovered that tomorrow my grandma will be one of the almost seven million viewers who tune into Judge Judy on a daily basis.
that is approximately 1 out of every 43 of us!
So this tells me little but does tell me something...
You can bet your bottom dollar that Judge Judy and her network are really pulling for that unemployment benefit extension.
(Ha - That's funny)
Here Comes the Finance Guy Careless Speculation of Financial Figures
No but seriously, what is the rate for a 30 sec spot in between the Judge Judy court room judgments?
At a $10.00 per 1000 you are talking 7 million dollars. That must be way to high. Most likely it is closer to 10 bucks per 10,000. That sounds better but still high.
Maybe old JJ should start a Vlog or something on YouTube.com I bet she would make big bucks doing something like that.
Hell... I would watch. I know that my Grandma can't get enough of Judge Judy. She loves her.
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Monday, July 5, 2010
Summer Block Buster Does it Right - Cameron and Tom Light It Up
So I have for a while now lost faith in the big screen. It just seemed that it was all about the quick money and not so much about the movie. The producers spend big on advertising and marketing talent and almost nothing on movie making talent. I hate that trend.
However I am glad to share that the action packed blockbuster known as "Knight and Day" has reawakened my soft side for shelling out $10.00 for a flick.
Mrs. Diaz was awesome and cruise was cool too. These guys really pulled it off together.
In fact the only true blockbuster in my opinion was Dark Knight. That was a hit and it was a hit because of that Joker. Damn if he wasn't absolutely brilliant in every imaginable meaning of the word. Shame that brilliance was snatched away in his passing. The whole situation kinda reminded me of the Crow.
Any how... Back on topic.
Their are to many disappointments over the last few years to really dwell on.
So Cameron Diaz, my one wish if i was ever granted one. She was absolutely perfect in this action stuffed, meat and potatoes of a movie.
Why this thing is not being celebrated by everyone at this very moment is beyond me. I sure hope it is not because of old Tom Cruise who did a freaking wonderful job as always. I swear just cause the guy went crazy hyper on the Oprah Winfrey show and happens to like that damn church of Scientology doesn't mean he still can't make a dime a dozen script into one of the best most exciting and exhilarating feature flicks that you have seen since he came out with his last one.
I mean honestly does the guy make a bad movie? Has he ever? then show some freaking respect and get off the damn computer grab your kids and take them to that movie... do it know!
This thing between Cameron and Tom was magical. I mean I still am not over it. They were thrilling, sexy, heart breaking, outrageously funny, and refreshingly entertaining. Both of them. Separate, together, and in commute these guys were unstoppable.
The first scene on the plane was a crazy emotional roller coaster like no other opening i have ever seen.
You first are taken with Mrs. Diaz and her alluring innocence, and Tom brings you to this philosophical state. Then out of no where this looming paranoia, followed by action packed jolt that was over before it began. then Diaz leaves and separates so that now your attention is thrown back and forth between an oblivious and ever lovable Diaz which would have been funny too except that Tom stole the show in this bizarre comedy action packed scene in which by the time it was over everyone in the freaking plane was dead except for the two of them. Ohhhh ... I babel but its because i can't stand to give this thing away yet I just gotta write about it.
The movie is absolutely wonderful
The best movie since Independence Day.
(where the heck am I getting this stuff from?)
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However I am glad to share that the action packed blockbuster known as "Knight and Day" has reawakened my soft side for shelling out $10.00 for a flick.
Mrs. Diaz was awesome and cruise was cool too. These guys really pulled it off together.
 |
| C. Diaz in small silver sexy bikini bottom |
In fact the only true blockbuster in my opinion was Dark Knight. That was a hit and it was a hit because of that Joker. Damn if he wasn't absolutely brilliant in every imaginable meaning of the word. Shame that brilliance was snatched away in his passing. The whole situation kinda reminded me of the Crow.
Any how... Back on topic.
 | |||
| The alluring gaze of C. Diaz |
Their are to many disappointments over the last few years to really dwell on.
So Cameron Diaz, my one wish if i was ever granted one. She was absolutely perfect in this action stuffed, meat and potatoes of a movie.
 | ||
| Tom Cruise and Cameron Diaz on a Motorcycle |
Why this thing is not being celebrated by everyone at this very moment is beyond me. I sure hope it is not because of old Tom Cruise who did a freaking wonderful job as always. I swear just cause the guy went crazy hyper on the Oprah Winfrey show and happens to like that damn church of Scientology doesn't mean he still can't make a dime a dozen script into one of the best most exciting and exhilarating feature flicks that you have seen since he came out with his last one.
I mean honestly does the guy make a bad movie? Has he ever? then show some freaking respect and get off the damn computer grab your kids and take them to that movie... do it know!
This thing between Cameron and Tom was magical. I mean I still am not over it. They were thrilling, sexy, heart breaking, outrageously funny, and refreshingly entertaining. Both of them. Separate, together, and in commute these guys were unstoppable.
The first scene on the plane was a crazy emotional roller coaster like no other opening i have ever seen.
You first are taken with Mrs. Diaz and her alluring innocence, and Tom brings you to this philosophical state. Then out of no where this looming paranoia, followed by action packed jolt that was over before it began. then Diaz leaves and separates so that now your attention is thrown back and forth between an oblivious and ever lovable Diaz which would have been funny too except that Tom stole the show in this bizarre comedy action packed scene in which by the time it was over everyone in the freaking plane was dead except for the two of them. Ohhhh ... I babel but its because i can't stand to give this thing away yet I just gotta write about it.
The movie is absolutely wonderful
The best movie since Independence Day.
(where the heck am I getting this stuff from?)
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Sunday, May 16, 2010
Snoopy and Charlie Brown Sold Out - 175 Million Peanuts
Charles Schulz the creator of Peanuts and the lovable Charlie Brown and his dog Snoopy has managed to make waves across the branding and advertising world despite being dead.
Forgive the blunt language, I love the cartoon classic, I even contribute to the 2 billion a year in retail sales the trade mark and brand pump out on an annual basis (not for me my pops can not get enough of them {teachers}).
The brass tax of the deal boils down to the following:
Well I can't say I am surprised by the news. Don't get me wrong two years ago I would have been flabbergasted but it seems that selling off quality Brand names is the trend. This is apparently a symptom of financial hardship and economic crisis.
If you are not familiar with the new trend deal making involving the selling of brands for reasonably cheap prices then you may want to read up on the Marvel Comics Sale to Disney. Another great one that was for sale but no one purchased was the DOW Jones Industrial Average. I still can't believe they were considering that though really the buyer would have lost out because the index was for sale not the name but how do you reverse brand something like that?
The brass tax of the deal boils down to the following:
- The Charles Schulz Family and EW Scrips have sold the lovable bunch for 175 million dollars.
- The Buyers of Peanuts is a firm known as Iconix Brand Group..Iconix Brand Group will only have a 80% share and the schulz family will keep a 20% stake plus some royalties.
- The Iconix Brand Group is saying that they expect 75 million a year in royalties. This would thus seem like a pretty good deal. In three years they should actually profit from the deal.
- The deal however gets better they are also getting Dilbert and Fancy Nancy in the deal. Not sure on all the details or implications but that can't hurt.
Well I can't say I am surprised by the news. Don't get me wrong two years ago I would have been flabbergasted but it seems that selling off quality Brand names is the trend. This is apparently a symptom of financial hardship and economic crisis.
If you are not familiar with the new trend deal making involving the selling of brands for reasonably cheap prices then you may want to read up on the Marvel Comics Sale to Disney. Another great one that was for sale but no one purchased was the DOW Jones Industrial Average. I still can't believe they were considering that though really the buyer would have lost out because the index was for sale not the name but how do you reverse brand something like that?
Friday, April 23, 2010
50 Billion Decisions - Only One Steve Jobs - Apple's Mountain of Cash
Apple and Steve Jobs, their (Founder - CEO - and Savior) have a problem.
However this problem is a great freaking problem to have. Apple sits upon a green mountain that we will call Mount Cash. Apple has right around 40 billion dollars that typically sits on the side lines earning a mire fraction of 1% a year. Jobs main goal with these funds is pure preservation and who can blame him, given the market over the last couple of years.
Economy or no economy the fact is that in another year or so Apple should easily have over 50 billion dollars laying around doing nothing. Steve Jobs and the rest of the folks behind those cash machines known as Mac books and iWhatevers produce more then enough free cash flow to fund any necessary product development or R&D. Free cash flow levels should be around 12 - 16 billion dollars over the next 12 months. Sure every now and then Apple will spend a 300 or 400 million dollars to buy some young interesting company or firm but that just doesn't add up to anything significant when you consider how much these guys keep under the mattress.
What are the Choices for Apple and Steve Jobs?
I for one think this is an easy question.
First and foremost I think Jobs needs to pay his share holders. I don't know why companies don't pay their owners... well let me rephrase that i don't know why investors buy stocks that don't pay money when they clearly have more then they know what to do with.
Second and much more of a speculative suggestion, I think Apple should develop some sort of Adsense like publishers program. I think there is plenty of room in both display, and video content advertising in terms of innovation. Also a content targeted program is a proven model as long as you can accurately match supply with the content demanded.
iAd is going to be a great start. Every aspect Apple advertising with iAd and the way they are going about this is insanely clever and intuitive in my opinion.
I really wish I knew what Google was thinking when they found out.
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However this problem is a great freaking problem to have. Apple sits upon a green mountain that we will call Mount Cash. Apple has right around 40 billion dollars that typically sits on the side lines earning a mire fraction of 1% a year. Jobs main goal with these funds is pure preservation and who can blame him, given the market over the last couple of years.
Economy or no economy the fact is that in another year or so Apple should easily have over 50 billion dollars laying around doing nothing. Steve Jobs and the rest of the folks behind those cash machines known as Mac books and iWhatevers produce more then enough free cash flow to fund any necessary product development or R&D. Free cash flow levels should be around 12 - 16 billion dollars over the next 12 months. Sure every now and then Apple will spend a 300 or 400 million dollars to buy some young interesting company or firm but that just doesn't add up to anything significant when you consider how much these guys keep under the mattress.
What are the Choices for Apple and Steve Jobs?
- Payout a large chunk and plan a continuous dividend program for their faithful and entitled stock owners.
- Start buying back their own stock stock.
- Invest in a totally new direction and operation. Maybe even a search engine.
- Start investing for return with such investments in securities like bonds and stocks.
- Perhaps the best thing to do besides nothing when you don't know what to do is to do a little of everything.
I for one think this is an easy question.
First and foremost I think Jobs needs to pay his share holders. I don't know why companies don't pay their owners... well let me rephrase that i don't know why investors buy stocks that don't pay money when they clearly have more then they know what to do with.
Second and much more of a speculative suggestion, I think Apple should develop some sort of Adsense like publishers program. I think there is plenty of room in both display, and video content advertising in terms of innovation. Also a content targeted program is a proven model as long as you can accurately match supply with the content demanded.
iAd is going to be a great start. Every aspect Apple advertising with iAd and the way they are going about this is insanely clever and intuitive in my opinion.
I really wish I knew what Google was thinking when they found out.
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Thursday, April 22, 2010
FaceBook.com - Tagging the Net – One “Like” Button at a Time
FaceBook.com has and will continue to connect people, places, and things. They now plan to unveil a new simple gizmo that will add websites and web pages to that list. Face Book is providing a free tool to websites every where called a “Like Button”.
What is the Like Button?
The “Like Button” is a button that will be featured on a web page that allows the user to simply click and the link with some sort of teaser summary to and of the web page will be posted automatically to the users face book page profile and the news feed you always encounter.
Sound Small and Simple?
How satisfying is that never ending stream of friend requests from folks of the past?
There is at least 400 million users out there who know what I am talking about. 400 million is a big number. To put that in perspective the population of the United States is just above 300 million. To add even more perspective consider the following (employers with internet accessible work environments may want to look away)… these users are on face book an average of 3 1/3 entire days on facebook.com!! This is the equivalent of two weeks of a full time job with zero lunch breaks.
Now just imagine the traffic surge this tool can provide both Face Book and the off-site websites. This will have a big impact.
I think that this will help boost advertiser interests in using facebook.com as a advertising medium and should eventually boost ad revenue indirectly. Only one billion plus in revenue is expected from FaceBook.com in 2010.
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What is the Like Button?
The “Like Button” is a button that will be featured on a web page that allows the user to simply click and the link with some sort of teaser summary to and of the web page will be posted automatically to the users face book page profile and the news feed you always encounter.
Sound Small and Simple?
How satisfying is that never ending stream of friend requests from folks of the past?
There is at least 400 million users out there who know what I am talking about. 400 million is a big number. To put that in perspective the population of the United States is just above 300 million. To add even more perspective consider the following (employers with internet accessible work environments may want to look away)… these users are on face book an average of 3 1/3 entire days on facebook.com!! This is the equivalent of two weeks of a full time job with zero lunch breaks.
Now just imagine the traffic surge this tool can provide both Face Book and the off-site websites. This will have a big impact.
I think that this will help boost advertiser interests in using facebook.com as a advertising medium and should eventually boost ad revenue indirectly. Only one billion plus in revenue is expected from FaceBook.com in 2010.
Related Reading
FaceBook Starves the Porn Industry
Yahoo Doubles Up On Earnings
iAd Advertising by Apple
Bing and Yahoo! Search Deal
Tuesday, April 13, 2010
Conan O’brien Finds a New Home with TBS and the Time Warner Family
I love Conan. He is as funny as they get in my opinion.
He has found a new office and place of work with TBS. I will become another of the almost one million viewers that watch TBS at 11:00 pm. He is scheduled to create 4 new shows a week.
Conan and TBS have not announced the details of the contract as far as I know but I can confidently say that he is at least getting something above 10 million dollars a year that’s my speculative opinion.
Conan and staff were awarded 45 million dollars to break contract with NBC.
Congratulations Conan
– Finance Guy
He has found a new office and place of work with TBS. I will become another of the almost one million viewers that watch TBS at 11:00 pm. He is scheduled to create 4 new shows a week.
Conan and TBS have not announced the details of the contract as far as I know but I can confidently say that he is at least getting something above 10 million dollars a year that’s my speculative opinion.
Conan and staff were awarded 45 million dollars to break contract with NBC.
Congratulations Conan
– Finance Guy
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