This is a seo tip for those niche sites with target markets across multiple languages and countries.
If you have a site topic that targets users across multiple languages and cultures you may want to create a separate site that is language specific for each applicable market of users.
To create a website that targets multiple languages and cultures you will want to have domains that are specific to those languages and countries. For instance you if France and French speaking users are a major target user than you will want to have your entire site translated to the French language and you want to have the content on a mysite.fr this is all in addition to your mysite.com
The site content needs to be more than just auto translated through some sort of translation tool. To do this effectively you are going to need to have a human translate the content.
Don't go overboard with this idea. You don't need a .uk, .ca. and a .com version that is all in the same language. Not to mention the cost of this strategy is gonna cost so you are going to only want to create different language sites as these sites will be effective.
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Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts
Monday, March 28, 2011
Friday, December 31, 2010
Google Advertising - The Basic Landscape of AdWords
Google makes the vast majority of it's money through advertising revenues. More specifically Google generates advertising revenue through there advertising program known as AdWords.
The heart and soul of Google's advertising success is the ability to target advertisements to the target market. When a consumer searches for a product or service the most applicable advertisements will be shown to that consumer. Thus Google has introduced an unsurpassed relevancy to advertising.
Google advertisements are distributed through two main channels. The first, most effective, and thus valuable is the search based advertisements. The second and ever growing source of Google advertisements is through the content network.
Two AdWords Distribution Channels
Advertisers can place ads on content websites or search engine result web pages.
Search
The search advertising or search engine marketing which is often abbreviated as SEM has and remains Google's bread and butter when it comes to revenue and advertiser success. The success of search advertising derives from the three R's of online marketing.
The ability to reach the interested consumer at the time of interest was never possible before AdWords. This ability to target both relevance, and peak interest is amplified by the ability to track the performance of almost every aspect of an advertising campaign. Advertisers can track almost anything whether it be time of day, location, demographic, search query, landing page, ad copy, or practically any other variable you can think of. This ability to track performance allows advertisers to hyper focus their advertising budget like never before.
Another big advantage of SEM is the notion that you only have to pay when a user clicks on your advertisement. Instead of the pay for display method of advertising Google search advertising only charges an advertiser if a user clicks on the ad.
Content
Google search advertisements are not always clicked on. In fact the majority of the time a search user will elect to click on a organic search listing. So what is an advertiser to do once the user has left google and found a site or online resource with the information that they are looking for? Google came up with a solution.
Google partnered with online publishers and content providers through a program called AdSense which allows advertisers to obtain an enormous advertising reach via the websites participating in AdSense. Websites that partner with Google through AdSense allow Google to place advertisements on their website. Google in return shares the advertising revenue with the websites.
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How Google Makes Money
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The heart and soul of Google's advertising success is the ability to target advertisements to the target market. When a consumer searches for a product or service the most applicable advertisements will be shown to that consumer. Thus Google has introduced an unsurpassed relevancy to advertising.
Google advertisements are distributed through two main channels. The first, most effective, and thus valuable is the search based advertisements. The second and ever growing source of Google advertisements is through the content network.
Two AdWords Distribution Channels
Advertisers can place ads on content websites or search engine result web pages.
Search
The search advertising or search engine marketing which is often abbreviated as SEM has and remains Google's bread and butter when it comes to revenue and advertiser success. The success of search advertising derives from the three R's of online marketing.
The ability to reach the interested consumer at the time of interest was never possible before AdWords. This ability to target both relevance, and peak interest is amplified by the ability to track the performance of almost every aspect of an advertising campaign. Advertisers can track almost anything whether it be time of day, location, demographic, search query, landing page, ad copy, or practically any other variable you can think of. This ability to track performance allows advertisers to hyper focus their advertising budget like never before.
Another big advantage of SEM is the notion that you only have to pay when a user clicks on your advertisement. Instead of the pay for display method of advertising Google search advertising only charges an advertiser if a user clicks on the ad.
Content
Google search advertisements are not always clicked on. In fact the majority of the time a search user will elect to click on a organic search listing. So what is an advertiser to do once the user has left google and found a site or online resource with the information that they are looking for? Google came up with a solution.
Google partnered with online publishers and content providers through a program called AdSense which allows advertisers to obtain an enormous advertising reach via the websites participating in AdSense. Websites that partner with Google through AdSense allow Google to place advertisements on their website. Google in return shares the advertising revenue with the websites.
Related Articles
How Google Makes Money
Niche Article Essentials
Online Advertising - Spending Round-Up
History of Online Advertising
Saturday, November 27, 2010
Hey Check out What Google is Advertising...
I was on Alexa or somewhere and saw a Google banner advertising this link....
http://20thingsilearned.com/
Have you guys seen this before? Is this old News?
Let me know what you think about it.
- Finance Guy
http://20thingsilearned.com/
Have you guys seen this before? Is this old News?
Let me know what you think about it.
- Finance Guy
Monday, November 22, 2010
Online Retail Sales are Booming
Well business on the Internet has been booming like always. The online retail sales and finance figures for the third quarter of 2010 are in. The figures are very impressive.
Nearly 42 billion dollars of retail commerce took place over the three month period ending in September. This figure is up 15% year over year. If that was not impressive enough take the following notion into consideration. During that same period when Online retail increased by 15% retail sales in general dropped by almost 5%.
WOW. That is some steady growth.
Online retail sales are up 33% since the lows of the recession. Further online retail sales have doubled since 2005.
Related Articles
Online Advertising Revenue
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Brand Development
Nearly 42 billion dollars of retail commerce took place over the three month period ending in September. This figure is up 15% year over year. If that was not impressive enough take the following notion into consideration. During that same period when Online retail increased by 15% retail sales in general dropped by almost 5%.
WOW. That is some steady growth.
Online retail sales are up 33% since the lows of the recession. Further online retail sales have doubled since 2005.
Related Articles
Online Advertising Revenue
History of Online Advertising
Brand Development
Friday, November 19, 2010
Three R's of Online Advertising
The three "R's" of online advertising are three important aspects that all advertisers need to consider when developing an advertising campaign.
This article will discuss the three "R's" of online advertising and why they are important.
3 R's of Online Advertising
Below is a list of the three R's of online advertising as well as a description and explanation of why they are important.
Reach
The reach of an advertisement refers to the portion and frequency the population of users are exposed to the ad. For example Google has a reach of approximately 150 million American Internet users which is approximately 80% of the US Internet user population.
The reach of an advertisement is important information for advertisers because it allows them to determine if the reach available is enough or not enough for their advertising needs.
Relevance
The relevance of an ad refers to the degree the ad is similar, useful, or "like" the content, needs, and interest of the user and what the user is currently doing. For instance, a advertisement for a divorce lawyer is relevant to Ralph a mechanic and a current search user who is researching divorce attorneys. That same advertisement is not going to be a relevant to Ralph three years from now when he is viewing the NYTimes.com story on Ford Motors.
The relevance of an advertisement is going to a big impact on the performance of the advertisement.
ROI - Return On Investment
The ROI or Return On Investment is the value or benefit that is received by the advertiser per dollar the advertiser spends or invest in the advertisement.
If the advertiser spends $200.00 on content network advertisements through Google and that advertising generated $10,000 dollars worth of revenue, then one can most likely say that given the cost of the product or service is not to outrageous that advertiser should probably turn up the dial on their content network advertising budget.
This article will discuss the three "R's" of online advertising and why they are important.
3 R's of Online Advertising
Below is a list of the three R's of online advertising as well as a description and explanation of why they are important.
Reach
The reach of an advertisement refers to the portion and frequency the population of users are exposed to the ad. For example Google has a reach of approximately 150 million American Internet users which is approximately 80% of the US Internet user population.
The reach of an advertisement is important information for advertisers because it allows them to determine if the reach available is enough or not enough for their advertising needs.
Relevance
The relevance of an ad refers to the degree the ad is similar, useful, or "like" the content, needs, and interest of the user and what the user is currently doing. For instance, a advertisement for a divorce lawyer is relevant to Ralph a mechanic and a current search user who is researching divorce attorneys. That same advertisement is not going to be a relevant to Ralph three years from now when he is viewing the NYTimes.com story on Ford Motors.
The relevance of an advertisement is going to a big impact on the performance of the advertisement.
ROI - Return On Investment
The ROI or Return On Investment is the value or benefit that is received by the advertiser per dollar the advertiser spends or invest in the advertisement.
If the advertiser spends $200.00 on content network advertisements through Google and that advertising generated $10,000 dollars worth of revenue, then one can most likely say that given the cost of the product or service is not to outrageous that advertiser should probably turn up the dial on their content network advertising budget.
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