Big Money Put Up by Ad-Networks and Tech Firms

For the most part tech firms and the tech industry as a collective whole are used to seeing rising tides of cash and spending from businesses large and small. This has held true over the short history of the existence of the mainstream tech industries and tech firms. Of course we all remember the tech bubble but that and the recent economic turmoil that we have all suffered through on planet Earth has been the only down side.

Yahoo is spending big bucks to capture the attention of marketers and advertisers. From what I can gather from such sources as IDC, Method Inc., and the Wall Street Journal, it looks as if Yahoo will be committing 100 million or so dollars in aid to their efforts. I wonder if the notion that they will not have to spend on  search engine research and development has some motive behind this since they are still "use to" the financial burden.

I personally think that they should focus on a publishers network separate from search. Yahoo is, but suspiciously slowly if you ask me.

Others spending include... well almost everyone such as Microsoft's 300 million, Google is in on the action and I have even noticed a sharp increase in their own ads on their own ad network.

The motive to rush out and expedite the ad dollars is the tech industry's assumption that the spending is coming back and everyone wants to be front and center as it comes time for these penny pinching firms to unleash the cash that has been sitting on the sidelines.

Interesting Quarterly Results Announced By Yahoo

Yahoo, a Internet search engine, advertising, and content provider, announced some very interesting results for their quarterly earnings.

Here are some Highlights From Yahoo's Quarterly Earnings:

• For starters, some bad news, revenues were down 12% (to 1.54 billion) compared to the same quarter last year.
• Earnings However, some great news, tripled up more then 300% to 186 million approximately or .13 cents a share. That compared to 4 cents a share.

So you may be asking yourself how is that even possible given that revenue was down so steeply? Well the answer in short is simple, at least in my opinion. I believe the shift in management is 100% of the efficiency and effectiveness of the operations and business model improvements which I also suspect has just begun. More specifically the brains behind all this is none other then Carol Bartz.

Ms. Bartz is a proven CEO who was made Yahoo's Chief Executive at the start of the year. I can only imagine her first reactions to the horrifying mess and chaotic operations model of the Internet giant in early January. But being the dignified all business executive that she is it seems as if she is whipping yahoo operations into shape. She has been cutting expenses left and right. She is selling parts of yahoo that don't fit the overall corporate objectives and model. Carol seems determined, and I see no signs of her stopping, as she will drop kick anything or anyone who stands in the way (inside joke).

On another note i wanted to let all my readers know that I am working on a article about the search advertising agreement between Yahoo and Microsoft's Bing.